Geofencing and Location Tracking: Why Companies Must Pay Attention

Geofencing and Location Tracking: Why Companies Must Pay Attention

As the number of mobile devices and time spent on them increases, mobile technology is reaching new levels of sophistication and advancements. One such technology is the Global Positioning System (GPS) which has evolved to be more precise since its inception. GPS has powered up two significant features in today’s mobile devices: Geofencing and Location Based Tracking (or Geolocation).

Let’s first understand what is Geofencing and Geolocation and why are they important for modern businesses.

What is Geofencing and Location Tracking?

Geofencing is the technique of defining a virtual fence around a geographical location using GPS, RFID (Radio Frequency Identification), Wi-fi network proximity […] Read more