With an increasingly mobile workforce, companies are managing expectations of the knowledge workers to access important enterprise information while on-the-go, from anywhere, any device, anytime. Nevertheless, real time information-consumption drives effective, precise and quicker business decisions while enhancing overall customer experience and organizational growth. As enterprises are embracing a mobile-first culture, telecommuting is becoming a fast-paced phenomenon wherein remote and mobile employees need to have real-time electronic access to necessary company data and documents.

What is Mobile Content Management and why it became so important?

According to an IDG Enterprise Study, 82% of people who the company interviewed agreed to the fact employees do use managed or unmanaged devices to complete their office tasks. The situation takes a haphazard and impetuous shape when companies fail to offer adequate enterprise solutions to share, consume, and distribute company data with a secure and managed process, leading to a tendency of using cloud-based file sync, store and share services, exposing company data to multiple data security threats. This becomes an outright headache for the IT department that struggles to gain control of these content silos laying fragmented in different formats outside their networks.

This is where Mobile Content Management plays a vital role. An enterprise-level Mobile Content Management software is gaining momentum across companies who have gained some extent of proficiency in leveraging business mobility driven by a remote workforce.  As an imperative aspect of Enterprise Mobility Management, Mobile Content Management can be defined as a tool or a set of technologies that allows the IT and the employees to securely access, share and distribute enterprise content and critical data across all managed devices, from anywhere and at any time.

A well-defined MCM strategy is a win-win situation for both the IT team and the device users. A secured, uniform and managed procedure will ensure that the mission-critical company data, customer information and other crucial content will stay in line with the company security policies, whether they are stored in the managed devices or are in transit. On the other hand, the real time availability of important smartphone-driven content will enable employees to get their job done with speed and precision, thereby driving data protection and employee productivity at the same time.

How Mobile Content Management software works as an add-on feature?

Companies belonging from industrial sectors like retail, hospitality, logistics, shipping, and transportation ideally have a fleet of remote workers with access to smartphones and company details like customer information, product inventory, purchase records, sales documents and so on. These companies often opt to work with reliable Mobile Device Management (MDM) solution providers who offer Mobile Content Management as an additional feature, to help the customers gain granular control over all the enterprise content that is shared and distributed amongst their employees.

The Key Features and Benefits of MCM that simplifies the process of enterprise content management

• Enterprise content is shared, stored and distributed through a secured, managed and encrypted tunnel and the core management takes place from a centralised dashboard
• IT team can manage, monitor and control employee access to important company data preventing it from falling into the false hands
• IT team can remotely create a file storage in the managed devices of the users and can publish necessary content onto the devices.
• The IT admin can easily distribute corporate files remotely to a number of managed devices at a single time
• The IT admin can password-protect the content and can also secure it by configuring necessary security settings and message encryption
• The IT admin can also perform remote wipe of the enterprise content apart from exercising the ability to lock the managed devices in case of device theft/loss.
• MCM ensures that the shared content maintains structural uniformity across all OSs and devices

MCM in simple words comprises of the best ways in which a company has an upper hand to manage, give access, share and distribute the right enterprise content to the right people at the right time. When Mobile Content Management software is combined with an efficient Mobile Device Management solution, the entire process takes place within a protected procedure in sync with all the necessary company data security policies and settings. While the company IT team can rest assured about corporate data security, employees can have the convenience of accessing the corporate content to seamlessly stay productive all day long.